Music Video Analysis
Name of Track: Calm Down
Artist/director: Canterbury/Scott Peters
Genre: Indie
The first line 'This room is colder now', is repeated throughout the song and is also reflected on the video by the lighting used. Dull blues are used to represent this and the setting of the video also reflects on the lyrics of the song as an abandoned warehouse is where it has been filmed. Bright bursts of colour are used when the band is playing together and towards the end of the video, almost to bring it to an end and deliver a more positive ending that will make the audience think 'wow'.
Different shot types were used throughout the video to set the atmosphere. Shot 1 is one of the first shots used and it sets the scene as an establishing shot. It also sets the mood and atmosphere as quite isolated. Shot 2 is a close up of singer and guitarist Mike Sparks. The close up shows he is not wearing any type of make up and has plugs in his ears. This type of costume tells the audience that the band are not bothered by appearance or looks but solely on their music and its impact on their audience. Their choice of costume also indicates a sense of an indie genre. Shots 3 and 4 mirror each other. Shot 3 is a mid shot of Mike Sparks and Shot 4 is a mid shot of lead singer and bassist Luke Prebble. In both shots the artists are standing in the same position, whilst sharing lines from the song. a single spotlight is also aimed at the artists which makes them a dominant part of the video and song itself. Shot 5 is a close up of Guitarist James Pipe playing. A high angle close up has been used here from the end of the guitar. It has been used to show the music expertise each band member has. Shot 6 is a wide shot of Canterbury playing is a light filled room. It is a low angle shot which shows the dominance of the band as a whole. Shot 7 is another interesting shot taken from behind drummer and director Scott Peter. From this angle you can see James Pipe also as both members play. This shot is also slowed down slightly as the music speeds up for the chorus.Slow motion is used here to reflect on the line 'you move to slow, for me to hope'. Again linking the lyrics and video together. Shot 8 is a side shot of both singers and the chorus begins again. This shot appears almost to be filmed with a handheld camera as is moves about a lot. It has also been sped up to bring the video to a close. Shot 8 is a long shot of Canterbury standing together. This introduces the band as a four piece to their audiences. Finally Shot 10 is the final shot of the video. As the music is fading out you see the not suddenly finish but the band finish playing completely.
The visuals of the video, links in a lot with both the lyrics and the music. The setting, lighting, shots and speed of the video is affected purely on the lyrics and music played. This is a positive aspect of any music video as it make the song and video more memorable for the audience. It also enables you to remember the lyrics and and the song itself. There are many inter textual reference's throughout as the video plays on what has been said or heard in the song.
This music video is mainly performance-based as the band are performing constantly throughout the video. The video itself does not entirely reflect its concept of a break up and moving on, however the band have used different shot types and the performance side of things to emphasise this.
The production of this video is very low budgeted, this is because Canterbury are not a main steam or a very known band. The drummer Scott Peters directed this video, making it more personal to the band however this could also be that they were unable to afford a more qualified, skilled director. The camera also used in this Video does not give the best quality of picture, however linking in with the genre of Indie, the band may not have wanted a 'perfectly filmed' video.
http://www.youtube.com/watch?v=WFUZ29Qqm1s Video
http://www.lyricshall.com/lyrics/Canterbury/Calm+Down/ Lyrics
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