1. Music videos demonstrate genre characteristics
(e.g. stage performance in rock video, dance routine in hip hop).
(e.g. stage performance in rock video, dance routine in hip hop).
2. There is a relationship between lyrics and visuals (the words are interpreted visually either through a narrative, or figuratively through signs and symbols)
3. There is a relationship between music and visuals (the editing of the visuals is closely linked to the rhythms of the music)
4. The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (a visual style).
5. There is frequently reference to notion of looking (screens within screens, telescopes, mirrors) and particularly voyeuristic treatment of the female body.
6. There is often intertextual reference (to films, tv programmes, other music videos).
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