Taylor Swift is the main artist that we have looked at for our music video. This is because her music suits our artist well as they are very similar with a pop/country feel to it. Taylor Swift has used a narrative genre for all of her music videos. We plan to make our video a narrative also, therefore she is one of the best suited artist for our genre. Her song 'You Belong With Me' is a song that i believe fits our research well. This is because it is almost a love story about not getting the person you want, which is very similar to what we plan to do. The only difference with Swift's video's is that they tend to finish with a happy ending. Her audience are young girls, usually in their teens. Her music is about reaching out for something you desire and going for it. We plan to use a fairly similar audience, as we believe females tend to be more emotional than males. I say this because we want our audience to be able to relate to our video, finish watching it and think 'wow'.
Taylor Swift - You Belong With Me
Monday, 26 September 2011
Sunday, 25 September 2011
Rachel Hawker and the Remedies
My group and I have chosen Rachel Hawker and the Remedies as the unsigned artist that we plan to make our music video on.
They describe their music as Pop/Rock/Soul. However, her voice reminds our group of country singer Taylor Swift. The band consists of 4 members, Rachel being the vocalist. They are based in Brighton, but travel a lot to busk in towns all over the country. The song we have chosen is called 'Just a Taste' from their 4 song album 'Dirty Little Secrets'.
Johnny Cash - Hurt
The 2002 song Hurt by Johnny Cash was a cover that had been previously release by Nine inch Nails in 1994. This was Johnny Cash's final release before his death. It was directed by Mark Romanek. 
The video contains images of Cash's life from his early to late years. There are many images throughout the video that shows how his life had gone downhill. For example 'The House of Cash', a museum that was dedicated on Johnny Cash and his music, had a 'Closed To The Public' sign on the door. Inside the museum you see images of an empty place and a shattered record. This implies that his career is over. Cash Died months after filming this video.
The Video's genre is Personal, this is because the images are personal to Cash and the setting of the video was in his house of 30 years. It also contains a framed photo of Johnny Cash and his second wife 'June' also a country singer, and the woman that Cash fell in love with. You don't usually see home photos in music videos, this is a reason why it is a personal music video.
Cash has several reference's to religion throughout the video. This represents faith, however all of the references link to Jesus and his later life, for example 'The last Supper', Cash is sat at a table by himself surrounded by food usually eaten at occasions. There's also an image of Jesus carrying the cross. this could represent Cash giving up and facing the fact that it is all over.At the end of the video you see Johnny Cash close the piano, this signifies the 'end'. Cash never released a video after this. However I personally believe he went out on a high, as this video is emotional and personal. It tells the audience his truthful feelings and how if he had the chance to change some of his previous actions he would. The video has a meaning and for a last one, I think it's brilliant.
Johnny Cash
Hurt
Tuesday, 21 June 2011
A2 Music Video
Music Video Analysis
Name of Track: Calm Down
Artist/director: Canterbury/Scott Peters
Genre: Indie
The first line 'This room is colder now', is repeated throughout the song and is also reflected on the video by the lighting used. Dull blues are used to represent this and the setting of the video also reflects on the lyrics of the song as an abandoned warehouse is where it has been filmed. Bright bursts of colour are used when the band is playing together and towards the end of the video, almost to bring it to an end and deliver a more positive ending that will make the audience think 'wow'.
Different shot types were used throughout the video to set the atmosphere. Shot 1 is one of the first shots used and it sets the scene as an establishing shot. It also sets the mood and atmosphere as quite isolated. Shot 2 is a close up of singer and guitarist Mike Sparks. The close up shows he is not wearing any type of make up and has plugs in his ears. This type of costume tells the audience that the band are not bothered by appearance or looks but solely on their music and its impact on their audience. Their choice of costume also indicates a sense of an indie genre. Shots 3 and 4 mirror each other. Shot 3 is a mid shot of Mike Sparks and Shot 4 is a mid shot of lead singer and bassist Luke Prebble. In both shots the artists are standing in the same position, whilst sharing lines from the song. a single spotlight is also aimed at the artists which makes them a dominant part of the video and song itself. Shot 5 is a close up of Guitarist James Pipe playing. A high angle close up has been used here from the end of the guitar. It has been used to show the music expertise each band member has. Shot 6 is a wide shot of Canterbury playing is a light filled room. It is a low angle shot which shows the dominance of the band as a whole. Shot 7 is another interesting shot taken from behind drummer and director Scott Peter. From this angle you can see James Pipe also as both members play. This shot is also slowed down slightly as the music speeds up for the chorus.Slow motion is used here to reflect on the line 'you move to slow, for me to hope'. Again linking the lyrics and video together. Shot 8 is a side shot of both singers and the chorus begins again. This shot appears almost to be filmed with a handheld camera as is moves about a lot. It has also been sped up to bring the video to a close. Shot 8 is a long shot of Canterbury standing together. This introduces the band as a four piece to their audiences. Finally Shot 10 is the final shot of the video. As the music is fading out you see the not suddenly finish but the band finish playing completely.
The visuals of the video, links in a lot with both the lyrics and the music. The setting, lighting, shots and speed of the video is affected purely on the lyrics and music played. This is a positive aspect of any music video as it make the song and video more memorable for the audience. It also enables you to remember the lyrics and and the song itself. There are many inter textual reference's throughout as the video plays on what has been said or heard in the song.
This music video is mainly performance-based as the band are performing constantly throughout the video. The video itself does not entirely reflect its concept of a break up and moving on, however the band have used different shot types and the performance side of things to emphasise this.
The production of this video is very low budgeted, this is because Canterbury are not a main steam or a very known band. The drummer Scott Peters directed this video, making it more personal to the band however this could also be that they were unable to afford a more qualified, skilled director. The camera also used in this Video does not give the best quality of picture, however linking in with the genre of Indie, the band may not have wanted a 'perfectly filmed' video.
http://www.youtube.com/watch?v=WFUZ29Qqm1s Video
http://www.lyricshall.com/lyrics/Canterbury/Calm+Down/ Lyrics
Name of Track: Calm Down
Artist/director: Canterbury/Scott Peters
Genre: Indie
The first line 'This room is colder now', is repeated throughout the song and is also reflected on the video by the lighting used. Dull blues are used to represent this and the setting of the video also reflects on the lyrics of the song as an abandoned warehouse is where it has been filmed. Bright bursts of colour are used when the band is playing together and towards the end of the video, almost to bring it to an end and deliver a more positive ending that will make the audience think 'wow'.
Different shot types were used throughout the video to set the atmosphere. Shot 1 is one of the first shots used and it sets the scene as an establishing shot. It also sets the mood and atmosphere as quite isolated. Shot 2 is a close up of singer and guitarist Mike Sparks. The close up shows he is not wearing any type of make up and has plugs in his ears. This type of costume tells the audience that the band are not bothered by appearance or looks but solely on their music and its impact on their audience. Their choice of costume also indicates a sense of an indie genre. Shots 3 and 4 mirror each other. Shot 3 is a mid shot of Mike Sparks and Shot 4 is a mid shot of lead singer and bassist Luke Prebble. In both shots the artists are standing in the same position, whilst sharing lines from the song. a single spotlight is also aimed at the artists which makes them a dominant part of the video and song itself. Shot 5 is a close up of Guitarist James Pipe playing. A high angle close up has been used here from the end of the guitar. It has been used to show the music expertise each band member has. Shot 6 is a wide shot of Canterbury playing is a light filled room. It is a low angle shot which shows the dominance of the band as a whole. Shot 7 is another interesting shot taken from behind drummer and director Scott Peter. From this angle you can see James Pipe also as both members play. This shot is also slowed down slightly as the music speeds up for the chorus.Slow motion is used here to reflect on the line 'you move to slow, for me to hope'. Again linking the lyrics and video together. Shot 8 is a side shot of both singers and the chorus begins again. This shot appears almost to be filmed with a handheld camera as is moves about a lot. It has also been sped up to bring the video to a close. Shot 8 is a long shot of Canterbury standing together. This introduces the band as a four piece to their audiences. Finally Shot 10 is the final shot of the video. As the music is fading out you see the not suddenly finish but the band finish playing completely.
The visuals of the video, links in a lot with both the lyrics and the music. The setting, lighting, shots and speed of the video is affected purely on the lyrics and music played. This is a positive aspect of any music video as it make the song and video more memorable for the audience. It also enables you to remember the lyrics and and the song itself. There are many inter textual reference's throughout as the video plays on what has been said or heard in the song.
This music video is mainly performance-based as the band are performing constantly throughout the video. The video itself does not entirely reflect its concept of a break up and moving on, however the band have used different shot types and the performance side of things to emphasise this.
The production of this video is very low budgeted, this is because Canterbury are not a main steam or a very known band. The drummer Scott Peters directed this video, making it more personal to the band however this could also be that they were unable to afford a more qualified, skilled director. The camera also used in this Video does not give the best quality of picture, however linking in with the genre of Indie, the band may not have wanted a 'perfectly filmed' video.
http://www.youtube.com/watch?v=WFUZ29Qqm1s Video
http://www.lyricshall.com/lyrics/Canterbury/Calm+Down/ Lyrics
Monday, 16 May 2011
Costume
The main Costume we used in our opening sequence for The Escaped was Catherines Costume which was an old fashioned victorian night gown. We used this because it is not something people would typically wear and it also linked in with the setting of a mental hospital. the other costume we used was the Nurses costume which was a black skirt and a white cardigan. although it isn's a proper nurses outfit, the audience were able to understand and determine that she worked for the mental hospital and was out looking for Catherine.
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